Overview

Tero – The Whisper of the Cards

Tero is a tarot reading website designed to provide users with a calm, mystical, and emotionally engaging experience. The platform aims to present tarot not just as a service, but as a spiritual journey.

The goal was to design a visually immersive and intuitive interface that builds trust while guiding users through readings seamlessly.

Problem Statement

Most tarot websites face these issues:

• Overly cluttered and confusing layouts

• Lack of emotional connection or atmosphere

• Low trust due to the generic design and unclear flow

As a result, users feel disconnected and hesitant to engage with the service.

Target Users

• Individuals seeking guidance or clarity

• Users interested in spirituality and tarot

• First-time users are curious but sceptical

Research & Insights

User Pain Points

• “I don’t trust most tarot websites”

• “They feel fake or too commercial”

• “I want a calm and personal experience”

Key Insights

• Emotional design builds trust

• Simplicity improves user comfort

• Visual storytelling enhances engagement

Key Improvements

• Enhanced emotional engagement through design

• Improved trust with consistent visual identity

• Simplified navigation and interaction

• Created a unique, immersive user experience

Learnings

• Emotional design plays a key role in user trust

• Visual storytelling can influence user decisions

• Simplicity enhances user comfort in sensitive experiences